Lucid Impact Calibration Tool

First Name

Last Name

Work Email

(Optional) What do you see as the primary factor limiting your ability to measure and demonstrate Medical Affairs impact today?

Targeting Precision

How intentionally you map, prioritize, and regionalize HCP audiences and influence networks

Level 1. High-level, fixed targeting based largely on specialty or territory. Minimal regional differentiation. Level 2. Some segmentation by role or engagement history. Regional nuances acknowledged but not systematically embedded. Level 3. Target audiences differentiated by region, role, or clinical context. Lists updated periodically using available data. Level 4. Clear mapping of HCP roles, care teams, and regional practice variation. Prioritization extends beyond individual physicians. Level 5. Granular and dynamic audience and influence network mapping. Targeting adapts as evidence, influence, and regional dynamics change.

Behavioral Design

The extent to which engagement design reflects how clinicians actually make decisions.

Level 1. Engagement assumes provision of scientific data alone drives behavior change. Level 2. Barriers and motivators discussed informally but not systematically embedded in program design. Level 3. Key drivers and barriers identified for priority audiences and sometimes inform program design. Level 4. Engagements intentionally designed to address specific behavioral drivers, barriers, or biases. Level 5. Clear behavioral hypotheses underpin strategy. Programs explicitly built and refined to shift defined behaviors.

Organizational Alignment

How clearly your strategy ladders to enterprise and brand objectives, with compliant insight flow across functions.

Level 1. Medical strategy developed independently with limited connection to broader enterprise or brand objectives. Level 2. Awareness of enterprise or brand priorities exists, but alignment is informal and inconsistently applied. Level 3. Medical and brand objectives broadly aligned. Integration occurs episodically. Level 4. Medical strategy intentionally supports enterprise goals. Insights shared compliantly and regularly. Level 5. Medical Affairs actively shapes enterprise strategy. Insight flow is structured and influential.

Impact Attribution

The ability to credibly demonstrate influence beyond activity metrics.

Level 1. Impact inferred primarily from activity metrics such as reach, attendance, interactions, or volume. Intended behavioral or practice changes not explicitly defined at launch. Level 2. Feedback and satisfaction metrics captured. Intended outcomes discussed but not translated into defined, measurable indicators. Level 3. Programs define intended awareness, knowledge, or intent shifts. Selected indicators tracked, though links to practice change are not consistently structured. Level 4. Priority programs define specific behavioral or practice outcomes at launch. Measurement plans outline how engagement is expected to influence these outcomes. Level 5. A standardized impact framework applied across priority programs. Clear causal logic, defined indicators, and structured analysis evidence Medical's contribution to behavior change or unmet need reduction.

Long-Term Optimization

How deliberately data is captured and used to refine strategy and execution over time.

Level 1. Programs planned, executed, and reported with no meaningful adjustment during delivery. Level 2. Learning occurs after completion and informs future cycles only. Level 3. Insights reviewed during execution but rarely change direction. Level 4. Mid-cycle insights routinely drive refinement in targeting, messaging, or engagement. Level 5. Real-time signals inform ongoing optimization. Learning embedded directly into execution.

(Optional) Which aspect of your Medical Affairs approach do you feel is most effective at driving or supporting meaningful impact today?

I have read and accept the Privacy Policy.

I am happy to be contacted by Lucid Group US to discuss my results.

Lucid Impact Calibration

What is Lucid Impact Calibration?

How will my responses be used?

What is required?

Targeting Precision

Behavioral Design

Organizational Alignment

Impact Attribution

Long-Term Optimization